Make the brand. Or the brand will make itself.

Most people, when they hear the word ‘branding’, think of the visual brand assets like the logo, colours, and typography.

While these are very important parts of a great brand strategy, there is so much more too it than that!

Branding touches every part of your business and whether you are intentional about your brand or not, a brand will develop.

We call this ‘The Mowgli Principle’. 

Mowgli, I’m sure you know, is the young protagonist in Rudyard Kipling’s ‘The Jungle Book’. He is raised by a pack of wolves and grows up thinking he is a wolf. It’s the same when it comes to branding.

You can intentionally build a brand or just let it develop but some form of branding is inevitable.

And a brand that looks, sounds, and communicates the right way means more customers, and more of the right customers!

You can nurture and build you brand or you can let it be raised by wolves.