Bonesaw logo development.
The client and the brief.
Bonesaw is a new start-up in the fitness industry. They are producers of niche fitness apparatus and apparel. They approached us to design their logo and help them with some branding and marketing ideas.
This was a super-fun project to work on because the brief was well-defined but also because we were given a lot of freedom to design whatever we thought would be awesome.
The client wanted the logo to be a throwback to the skateboarding brands of the late ’90s and early 2000s.
We decided to go with a mascot/character style logo that can be broken up into several elements to be used in various different applications. We are super-stoked with the outcome and so is the client. Winning!