Bonesaw logo development.

The client and the brief.

Bonesaw is a new start-up in the fitness industry. They are producers of niche fitness apparatus and apparel. They approached us to design their logo and help them with some branding and marketing ideas.

This was a super-fun project to work on because the brief was well-defined but also because we were given a lot of freedom to design whatever we thought would be awesome.

The client wanted the logo to be a throwback to the skateboarding brands of the late ’90s and early 2000s.

We decided to go with a mascot/character style logo that can be broken up into several elements to be used in various different applications. We are super-stoked with the outcome and so is the client. Winning!

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Lonely Viking. Born in South Africa πŸ‡ΏπŸ‡¦ Serving the world 🌎

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