Bonesaw logo development.

The client and the brief.

Bonesaw is a new start-up in the fitness industry. They are producers of niche fitness apparatus and apparel.  They approached us to design their logo and help them with some branding and marketing ideas.

This was a super-fun project to work on because the brief was well-defined but also because we were given a lot of freedom to design whatever we thought would be awesome.

The client wanted the logo to be a throwback to the skateboarding brands of the late ’90s and early 2000s. 

We decided to go with a mascot/character style logo that can be broken up into several elements to be used in various different applications.

We are super-stoked with the outcome and so is the client. Winning! 

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Lonely Viking. Born in South Africa 🇿🇦 Serving the world 🌎

Lonely Viking. Born in South Africa 🇿🇦 Serving the world 🌎

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